Essex SEO – SEO Friendly Web Design
When it comes to SEO web design, keyword research is a factor which comes into play once more, having the right terms for your website is important as well as establishing what your motive, target audience and the objectives you intend to achieve.
Another factor to consider is will the site be global, international, national or regional, this can make it easier to target long-term key phrases if you know exactly who and where your desired customer base is and are.
You should have specific pages for the terms you want to achieve results with and they should contain a large amount of relevant, original and most importantly interesting content for the customer.
Making sure you have a text based navigation this is vital, some older websites will have image based navigation which the search engines will not be able to read. This also includes flash elements as they are also image based. As well as this it is not SEO friendly and isn’t accessible for mobile users.
Website load time is another important factor, due to the implementation made by Google to include this as part of it’s ranking algorithm in early 2010 (Google caffeine). Make sure you have the minimum code in your website, use external libraries instead of having them on-page.
Optimize your images to the minimum size based on quality as this can save a large portion of your websites size and help to increase load speeds.
Adding social elements to your website, this helps you develop a voice in your community and makes it easier for customers to contact you in many different ways. Add social networking icons on your site so that they are easily accessible to your target audience and customer base.
Make sure that your URL structure is SEO friendly, using a logical structure to how your site is separated is usually a good move, for example www.yoursite.co.uk/yourproduct/product-name instead of www.yoursite.co.uk/yourproduct/item=3426, doing this will help Google and other search engines discover what your site is about and what specific pages on your website are about also as well as helping the customer know how deep they are into your site and what page they are on.
Last but by all means not least W3C validation, make sure that your website adheres to all the guidelines set out although this isn’t a major issue at the moment such algorithm additions as ‘panda’ and ‘caffeine’ concentrate very highly on user experience and relevance so it is a good idea to cover this area sooner rather than later.
The web is becoming increasingly local and increasingly competitive, meaning Brentwood businesses have to fight that little bit harder to be seen.
Smart, effective SEO is the best way for a business to maintain a strong local web presence. Brentwood companies with a well-executed SEO strategy can reap the benefits of the extra traffic and more prospects that come with being top of the search rankings.
Even better news is that you don’t need to spend a fortune getting there.
SEO Services in Brentwood
Essex SEO uses a combination of proven formulas and the latest SEO techniques to get your Brentwood business ranking with Google, Bing etc:
- A FREE website audit lets you know what you are doing right and wrong at present, including compliance with guidelines set down by the search engines
- An audit of your industry uncovers all the keywords you should be targeting
- A tailor-made strategy increases visibility, authority and rankings over a period of 6 months
- A range of other marketing strategies give you the competitive edge in your industry
We manage the whole SEO process for Brentwood businesses. This applies to any size of company, in any industry, and it will not impact on your time.
Guaranteed! Our SEO Works:
If you don’t see results within 6 months we will provide FREE additional SEO!
White Hat SEO
We use only “White Hat” SEO methods. All of our techniques and strategies aim for long-term, sustainable high rankings.
This includes both on-site and off-site SEO, which remain the foundation of smart SEO strategy: on-site optimisation works with the content on your website to improve rankings for targeted keywords; off-site focuses mainly on getting links pointing to your site to increase your level of authority.
We never attempt to “game” the search engines. Some companies will use practices that can end up getting a site penalised or even blocked by Google. This can send rankings through the floor and have devastating effects. It should never be part of SEO for Brentwood business.
Why Use Essex SEO?
- We are specialists in SEO for Brentwood businesses with a long list of satisfied clients
- Over 94% of our clients are achieving Top 10 results with Google
- Affordable SEO with Guaranteed ROI – FREE SEO if no results in 6 months
- The latest white hat techniques for better rankings, better visibility and more authority
- Established in 2009, with many years of previous experience in SEO for local businesses
- A dedicated team with extensive knowledge of the workings of SEO